What is GTM and GA?

Google Tag Manager (GTM) and Google Analytics (GA) are both free tools from Google that help marketers and website owners find more information about their website users. But that's where the similarity ends: Google Tag Manager and Google Analytics are fundamentally different tools.

Google Analytics is an analytics tool that allows you to track and analyze how users interact with your website and app. Google Tag Manager is a tag management system that allows teams to easily add and edit tags for detailed insights into user events.

Why not get the best of both tools by using them together?

Using Google Analytics as one of the tags within Google Tag Manager can help you track behavioral data and conversion events, such as purchases or app downloads, without having to implement the GA snippet directly on your website.< /p>

Google Tag Manager consists of tags, triggers and variables. Folders,zonesand templates were added at a later stage. Google Tag Manager's web-based user interface allows you to set tags, configure triggers that cause the tags to fire on a specific event, and create variables that can be used to simplify and automate tag configurations.

A collection of tags, triggers and variables and related configurations installed on a particular website or mobile application is called a container. A Tag Manager container can replace all other manually coded tags on a site or application such as Google Ads, Google Analytics, Facebook, Tiktok, and others' tags.