What are GTM events?

Google Tag Manager Custom Event is used for tracking interactions that might take place on your website or mobile app that isn’t handled by standard methods. Standard tracking methods include:

Standard tracking methods include:

• Form trigger
• JavaScript Error trigger
• Page View trigger
• Click triggers
• History Change trigger
• Timer trigger

Most of the other events that occur in the Data Layer are called Custom Events.

Custom events use the data layer for transferring data.

Visually respresentation of the data layer.