How do I optimize my pages?

Search engines like Google are not transparent when it comes to disclosing the techniques used to rank websites and pages. Therefore, it is always somewhat of a guess as to what works best, especially since these techniques tend to change over time.

By adding SEO information such as meta descriptions and meta keywords, combined with a clear page description and a meaningful alias, pages can be enriched with information relevant to their content. This information is used by search engines in their ranking algorithms.