How do I use structured data for search engines within i-Reserve?

Structured data or 'markup' are pieces of code or 'tags' that you add to the content on your web pages. These code snippets follow a specific structure that is readable by Google’s machines. This helps search engines better understand your content and, as a result, improves the visibility of your page.

Using structured data results in enhanced search results, also known as ‘rich snippets’. The main benefit is that it improves click-through rates in Google! It enriches the search results with extra information such as a map, reviews, distance, opening hours, etc.

For example, on detail pages within the i-Reserve customer interface, it can be useful to include structured data.

Example course structure

<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Course",
"name": "{event attribute=desc id=[ID]}",
"description": "{event attribute=desc id=[ID]}",
"provider": {
    "@type": "Organization",
    "name": "TEQA i-Reserve cursus demonstratie",
    "sameAs": "https://i-reserve.nl"
    }
}
</script>

Example event structure

<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Event",
"name": "Jan Lieberman Concert Series: Journey in Jazz",
"startDate": "2017-04-24T19:30-08:00",
"location": {
    "@type": "Place",
    "name": "Santa Clara City Library, Central Park Library",
    "address": {
    "@type": "PostalAddress",
    "streetAddress": "2635 Homestead Rd",
    "addressLocality": "Santa Clara",
    "postalCode": "95051",
    "addressRegion": "CA",
    "addressCountry": "US"
    }
},
"image": [
"https://example.com/photos/1x1/photo.jpg",
"https://example.com/photos/4x3/photo.jpg",
"https://example.com/photos/16x9/photo.jpg"
],
"description": "Join us for an afternoon of Jazz with Santa Clara resident and pianist Andy Lagunoff. Complimentary food and beverages will be served.",
"endDate": "2017-04-24T23:00-08:00",
"offers": {
    "@type": "Offer",
    "url": "https://www.example.com/event_offer/12345_201803180430",
    "price": "30",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "validFrom": "2017-01-20T16:20-08:00"
    },
    "performer": {
    "@type": "PerformingGroup",
    "name": "Andy Lagunoff"
    }
}
</script>